濃縮的公園營造一個由不同主題組成的多元化生活空間體驗
A small but diverse parkCreate a diverse living space experienceconsisting of different themes

注入“漫步立體公園”的體驗感 ，沿著商業流線，布置各具特色的功能空間及業態，打造豐富購物體驗，所到之處驚喜不斷。

Highlight the experience of “strolling in stereoscopic park”, arrange different functional spaces and business formats along the commercial streamline, in order to diversify shopping experience, and bring unexpected feelings to everywhere.

 
“沉浸式體驗”離不開場景的打造，“創造一個場景”讓顧客流連忘返。當然這不僅是“一個場景”能夠創造出來的結果，而是讓商業突破了以“物”為出發點的設計思路，轉而以“人”為設計的初心。

“Immersive experience” could be best cultivated with scenarios. “Creating a scenario” to grasp customers’ inner heart feelings requires not only “scenario” creation but also breakthrough on replacing the commercial design idea of focusing on “things” by “human-oriented” design intention.

 

鳳凰新天地城市新地標，我們希望打造

“樂活” — 悅人悅己的生活態度；
“潮玩” — 個性十足的潮品+新玩法；
“社群” — 分享樂趣的社群聚場；
“生態” — 會呼吸的PARK STREET。

希望通過與生態自然的鏈接，打造依附于為野生動物提供棲息和繁衍環境的鳳凰湖生態濕地，構建人+自然+藝術+社交等多維度綜合空間。

In the new landmark of Fenghuang New World, we want to build

“LOHAS” -- a life style that pleasing ourselves and others;
 “Fashionable Play” -- fashionable individualized products + new playing method;
“Community” -- a community for sharing fun;
“Ecology” – relaxing and leisure PARK STREET.

We try to create a Phoenix Lake ecological wetland for habitat and breeding of wild animals in harmony with the ecological nature and construct a multi-dimensional comprehensive space of human + nature + art + social communication.

 

來自鳳凰湖的鳳凰，帶來了濕地的自然與野生動植物群，共筑潮玩樂活生態社群。

The phoenix from Phoenix Lake brings a LOHAS and fashionable ecological community involving natural wetland and wild flora and fauna.

通過拆解提取鳳凰的羽毛造型元素，將其應用于天花，地面，攔河造型之中。
店鋪攔河設計采用綠植，LED線性燈帶，木紋格柵，鋁板，夾膠玻璃等材料，打造出一處自然生態與科技于一體的新潮攔河。

The feather modeling elements of phoenix were extracted by disassembly and applied to ceiling, ground and river modeling.
The river-blocking design in store is realized by plants. A fashionable river-blocking scenario integrated with natural ecology and S & T is created using such materials as LED linear light strips, wood grain grilles, aluminum plates, laminated glass, etc.

 

鳳凰棲息地
Phoenix Habitat
百鳥歸巢
Hundred birds return to their nests


 

商業廣場中庭——鳳凰棲息地，百鳥歸巢，潮流科技感與自然生態相融合，打造多元化沉浸式商業體驗空間。

 

The atrium of commercial plaza —— phoenix habitat, is home to hundreds of birds. With an integration of S & T trend and natural ecology, it brings a diversified immersive commercial experience space.



廣場中庭設計靜態水池，既可作為休閑座椅，同時也是負一層的采光井，水池周圍的百鳥藝術裝置，通過上百個獨立不同形態鳥類造型 ，朝向二樓設計的鳳凰棲息地，正應設計中的——百鳥朝鳳。


 

The static pool is designed in the atrium of the square can be used as leisure seats and serve as lighting well on B1. The artistic modeling of nearly 100 bird sculptures around the pool faces the phoenix habitat at 2F, which echoes with the design of birds facing the phoenix.


 

鳳凰羽翼
Phoenix Wings


 

標準扶梯采用紅色鋁板，彩色玻璃，發光燈片，共同造型出鳳凰羽翼扶梯。

The standard escalator is designed with red aluminum plate, color glass and luminous lamp pieces to form the effect of phoenix wing.


 

鳳凰火紅的顏色，鮮艷的羽翼，輕撫過天際留下一抹印記。南入口門廳白色造型天花板演繹了鳳凰的風采，紅、黃色立面造型則演繹了鳳凰熾熱的形象，讓人印象深刻。

The phoenix’s fiery red color and bright wings leave a certain mark in the sky. The white ceiling of the south entrance hall best reflects the unique charm of phoenix, while the red and yellow facade typically represents the fiery image of phoenix, leaving a deep impression on visitors.

北側通道入口半室外的通道連廊，干凈簡潔的鳳凰元素格柵，配上墻面的互動裝置，為狹長的廊道增加了趣味性和互動性。

The semi-outdoor corridor at the entrance of the north passage is decorated with clean and concise phoenix element grille and interactive installation on the wall surface to add fun and interaction to the narrow corridor.


 

東入口通道方案沿用了鳳凰尾翼元素，在空間做延續圖樣演變，讓空間元素得以延續，并且使用充滿未來感的銀光材質體現，讓空間更加新潮藝術化。
 

百鳥歸巢自然棲息地
A natural habitat for birds
魔幻森林
Magic forest




 

二層魔幻森林側耳傾聽自然和人類交流的聲音，這聲音是自然的風聲、雨滴聲、喧囂聲、稚嫩的童聲，還有百鳥鳴啼聲。用聲光電智能投影和雕塑藝術結合，創造一場人和自然的藝術交流。

The magic forest design at 2F brings a chance to listen to the sounds of nature, such as the sound of wind and raindrops, and human communication, such as noise and children’s voice. Thecombination of acousto-optic intelligent projection and sculpture art creates an artistic exchange between human and nature.


 

二層外廊休閑平臺，打造百鳥歸巢自然棲息地，模仿鳥類巢穴的形態，用自然的語言描繪森林的氛圍、氣息，打造休閑舒適空間，讓人們有地方愿意停下來放松休閑。

The veranda leisure platform at 2F is designed as a natural habitat for birds. It was designed by imitating the shape of bird nests, describing the atmosphere and breath of forest in natural language so as to create a comfortable space where people are willing to stop and relax.


 

二層內街依舊延續鳳凰羽翼簡化后的造型設計天花與地面，通過金色的鋁格柵材質將空間的質感層次營造得豐富而多元。

The inner street at 2F still follows the style of simplified modeling design ceiling and ground of phoenix wings, and the texture level of the space is made rich and diversified through the golden aluminum grille material.



店鋪間隔墻標準采用0.95m寬度柵格搭配鳳凰羽翼元素，凸顯空間設計主題。

The standard partition wall of the store is designed with 0.95m grid and phoenix wing elements to highlight the theme of space design.
 

平面圖
Plane Figure